Product Marketing Specialist
2 weeks ago
We are seeking a highly skilled Product Marketing Executive to join our team at GSF Car Parts. As a key member of our marketing team, you will play a crucial role in supporting the ongoing product range expansion by providing improved sales support information and marketing resources to our branch network.
Main Responsibilities- Conduct market research to identify trends, customer needs, and competitive landscape.
- Assist in the development and launch of new products, including positioning, pricing, visual identity, and promotional strategies.
- Collaborate with product teams to create compelling product marketing materials, sales tools, and information resources.
- Monitor product performance and gather feedback for continuous improvement.
- Plan and execute marketing campaigns tailored to customer needs, working with the branch network nationally or locally.
- Develop promotional materials, including flyers, brochures, and digital content.
- Coordinate with external agencies for design, printing, copy-writing, and distribution of marketing collateral.
- Track and analyse campaign performance, providing insights and recommendations for future activities.
- Organize and manage events such as product demonstrations, training sessions, customer visits, and branch activities.
- Develop and maintain strong relationships with the network, understanding their needs and providing tailored marketing support.
- Provide marketing support to the sales team, including the creation of sales presentations, product catalogues, and case studies.
- Conduct training sessions for the sales team on new products and marketing initiatives.
- Assist in the preparation of sales reports and analysis to track product performance and market trends.
We are looking for a skilled marketing strategist who is able to drive creativity, motivation, and enthusiasm in others. The successful candidate will have excellent organisational and time management skills, analytical skills, and a positive 'can do' attitude.
What We Offer- Participation in the annual group bonus scheme.
- Days annual leave, including bank holidays.
- Online employee discount scheme including big discounts to local cinemas, theme park attractions, major retailers, and much more.
- Private healthcare.
- Company pension.
- Group life assurance.
- Internal development programmes.
- Career progression opportunities.
GSF Car Parts is one of the UK's leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment, and specialist training. The group has over branches nationwide and a turnover exceeding £ million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 1. Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement and supply chain, marketing, and national accounts. The business also benefits from integrated IT systems, which include our industry-leading catalogue system, Allicat, and access to the Group's national garage programme, Servicesure.
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