Marketing Communications Specialist

3 weeks ago

Wolverhampton, Wolverhampton, United Kingdom GSF Car Parts Full time
About the Role

As a Marketing Communications Executive at GSF Car Parts, you will play a pivotal role in supporting our marketing initiatives and communications activities from concept to delivery. Our dynamic team covers a wide range of responsibilities, from internal communications and engagement surveys to consumer advertising and national promotions.

Main Responsibilities
  • Support the development and execution of marketing promotions, including updating branches, pulling reports, and coordinating distribution of rewards and collateral.
  • Assist in planning the marketing calendar, proactively sharing ideas to drive sales within the network.
  • Analyse sales data and produce reports to inform marketing strategies.
  • Coordinate and manage events such as technical evenings, exhibitions, training, and customer conferences.
  • Collaborate with the marketing team to coordinate activities with external agencies, including designers, printers, mailing houses, and research agencies.
  • Support regions, branches, and sales teams with marketing material and information.
  • Contribute to ad hoc marketing projects and develop multi-channel communications to share information, drive operational compliance, and create an engaging employer brand.
  • Build relationships with key stakeholders to identify stories, activities, and achievements of the business to share both internally and externally.
  • Write and edit news articles to a journalistic standard for a range of topics, including business news, best practices, human interest, operational cascades, and ghost-writing for senior leaders.
  • End-to-end creation of digital content, including video, audio, and photography.
  • Develop and manage digital content for social media channels.
  • Develop a pipeline of proactive and reactive PR activity, staying up-to-date with key industry news and developments to identify opportunities for the company to engage.
  • Work with internal stakeholders to use internal communication and measurement to drive operational compliance, efficiency, and excellence.
  • Ensure all communications, marketing, and engagement campaigns adhere to the company's brand guidelines, tone of voice, mission, and values.
About You

The successful candidate will be a skilled marketing strategist who can drive creativity, motivation, and enthusiasm in others. Key requirements include excellent organisational and time management skills, a positive can-do attitude, analytical and administrative abilities, and the ability to work under pressure and to tight deadlines.

We offer a range of benefits, including participation in the annual group bonus scheme, days annual leave, online employee discount scheme, private healthcare, company pension, group life assurance, internal development programmes, and career progression opportunities.

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