Commercial Shopper Marketing Lead

3 weeks ago


High Wycombe, Buckinghamshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Job Title: Senior Shopper Marketing Manager

A challenging opportunity has arisen for a Senior Shopper Marketing Manager to join Tarsh & Partners Marketing Recruitment

About the Role:

This exciting role involves developing and delivering impactful shopper marketing campaigns that drive interest at the point of purchase, unlocking shopper barriers and prompting triggers to purchase with product guidance and compelling promotional initiatives.

Key Responsibilities:

  • Developing best-in-class omni-shopper marketing campaigns strategies for key accounts, following through to execution and end-to-end campaign management.
  • Internally, being the go-to contact for media within accounts, and externally, leading customer presentations and driving regular contact with key accounts.
  • Presenting compelling insight-led shopper marketing plans with conviction, aligning with brand and retailer strategies.
  • Owning the launch of new product development and innovation platforms in store to drive trial and penetration within accounts.
  • Optimally managing day-to-day relationships with third-party agency partners to foster a collaborative, efficient, and effective way of working.
  • Guiding and developing the Shopper Marketing Executive through all responsibilities and tasks.
  • Managing budget and investment levels for accounts, including monthly financial reviews, and supporting the Senior Manager in planning annual budget and shopper marketing strategy.
  • Promoting a 'shopper-first' mindset across the business, considering the shopper in every business decision.
  • Interpreting industry, category, customer, and shopper data, translating it into clear prioritised opportunities for the business.

Requirements:

  • Robust shopper marketing experience gained in a leading FMCG environment, ideally with experience in e-commerce shopper campaigns.
  • Experience developing and delivering media plans and campaigns.
  • Understanding of the full shopper journey touchpoints.
  • High level of attention to detail, commercial savvy, and good grasp of the grocery retail environment.
  • Excellent communication and project management skills, and a strong team player with a can-do attitude and drive for achievement.

About the Company:

Tarsh & Partners Marketing Recruitment is a leading marketing recruitment agency, dedicated to providing top talent to the marketing industry. We are passionate about connecting people with opportunities that match their skills and interests.

Contact Information:

For more information about this exciting opportunity, please contact Adam Tarsh at Tarsh & Partners Marketing Recruitment.



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