Market Strategy Lead
1 week ago
The Instron team is seeking a highly skilled Market Strategy Lead to drive business growth in the capital equipment industry. This role requires a strong understanding of customer and industry trends, competitive landscape, and product positioning.
Key Responsibilities:
- Trend Analysis: Track relevant industry trends and developments, identify customer pain points, and benchmark competitor activities.
- Strategic Planning: Develop market share growth strategies by analyzing internal data, leveraging inputs from sales and engineering, and leading the Product Management function.
- New Opportunities: Champion and lead initiatives to investigate new opportunities, develop value propositions, and business cases.
- Stakeholder Liaison: Collaborate with commercial, technical, and leadership stakeholders to support targeted selling, core market expansion, and product innovation opportunities.
- Performance Metrics: Identify relevant performance measures and drive accountability for ongoing performance against business objectives by preparing for and leading regular reviews.
Requirements:
- Technical Background**: A technical or scientific education and a passion for technology and customer-driven innovation are essential.
- Results-Oriented**: Exceptionally self-motivated and directed, with the ability to work independently and in a team environment.
- Research Skills**: Proven ability to conduct research related to customers, industries, and competitors that contributed to achieving business objectives.
- Global Mindset**: A global mindset, cultural awareness, and the ability to build constructive and effective relationships across the organization.
- B2B Experience**: Understanding and experience in B2B capital equipment sales and marketing in a global environment.
Benefits and Compensation:
- $120,000 - $150,000 annual salary (dependent on location and experience)
- A competitive compensation package including 25 days holiday, plus bank holidays, holiday purchase, medical insurance, generous pension scheme, cycle to work, and electric vehicle scheme.
- Opportunity to join a successful team where you can make a significant impact.
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