Marketing Strategy Lead
1 month ago
We are a leading recruitment business that is passionate about helping our clients achieve their business objectives. We pride ourselves on our warm, supportive workplace culture and commitment to investing in our talent.
Job Title: Product Marketing Manager
Location: Buckinghamshire
Job Summary
This is an exciting opportunity to join our team as a Product Marketing Manager. As a Product Marketing Manager, you will be responsible for leading the product marketing initiatives with a focus on operational efficiency, driving membership, qualifications, and business goals through crucial B2B marketing initiatives. The ideal candidate will have a strong background in product marketing, preferably within B2B, with experience of executing integrated multi-channel marketing campaigns and managing budgets.
Key Responsibilities
- Develop and implement product marketing strategies to drive business growth.
- Manage the product marketing team and budget, ensuring the effective execution of marketing strategies.
- Develop and maintain relationships with key stakeholders, including sales teams, product teams, and external partners.
Requirements
- 5 years' experience of working in a product marketing role, preferably within B2B.
- In-depth experience of executing integrated multi-channel marketing campaigns with a particular focus on digital marketing.
- Strong analytical skills with experience of using data to inform marketing decisions.
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