Marketing Director Lead
14 hours ago
Tarsh & Partners Marketing Recruitment is seeking a highly skilled and experienced Marketing Director to lead the growth of our client's FMCG food brands in the UK market.
The successful candidate will have a proven track record of driving profitable growth, developing comprehensive brand strategies, and leading transformational business change projects.
Estimated Salary: £130,000 - £170,000 per annum, plus benefits and bonuses.
About the RoleThis is an exciting opportunity for a senior marketer to take ownership of the brand strategy and vision for our client's household name brand, as well as other brands in their portfolio.
The successful candidate will be responsible for developing and executing strategic plans to drive profitable growth for the key UK market, managing the brand and portfolio strategy, category vision, advertising & media strategy, creative development, and consumer promotions.
The role requires exceptional people leadership skills, with a track record of developing, building, and engaging effective teams.
- Drive the P&L and budgets for each brand and product group to plan, managing risks and opportunities.
- Develop comprehensive brand, category, and business growth strategies through annual brand plans that drive profitable share growth.
- Lead and coach the brand team to identify consumer growth targets, using insights to develop breakthrough ideas that deliver business objectives.
- Monitor the execution and forecasting of plans, and ensure directional changes as needed.
To be successful in this role, you will need:
- A strong FMCG industry background with relevant skills and experience.
- Proven success in delivering growth and driving profitable share growth.
- Exceptional people leadership skills, with a track record of developing, building, and engaging effective teams.
- Proven leadership in strategic thinking, communication, and influencing in matrix-based organisations.
- Expert level in functional/technical marketing skills, including brand & communications, digital marketing, social media, consumer activations, and promotion.
- A robust and proven track record of leading successful innovation, NPD, and EPD, from concept to launch.
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