Brand Development Lead UK

5 days ago


High Wycombe, Buckinghamshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time

About This Opportunity

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We are seeking a highly experienced marketing professional to join our team as a Brand Development Lead. The successful candidate will be responsible for developing and implementing strategies to drive the growth of our household name brand, as well as other brands in our portfolio. The role requires a deep understanding of the UK market, consumer behavior, and the latest trends and innovations in the FMCG industry.

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Key Responsibilities

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  • Develop comprehensive brand, category, and business growth strategies through annual brand plans that drive profitable share growth.
  • Lead and coach the brand team to identify consumer growth targets, using insights to develop breakthrough ideas that deliver business objectives and delight the target consumer.
  • Stay up-to-date with the latest trends, innovations, and consumer behavior in the UK market.
  • Monitor the execution and forecasting of plans, and ensure directional changes as needed, including supporting the team to identify problems to solve and future opportunities.
  • Provide direction to key cross-functional partners, including R&D, sales, innovation, manufacturing, quality control, finance, and legal, as well as external agencies.
  • Energetically champion the growth agenda, including product renovation and innovation, advertising, and activation plans, and portfolio strategy.

Requirements

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  • Proven track record of building FMCG brands, thinking creatively, and pushing new ideas and approaches.
  • Natural energy, curiosity, and passion for the brands, with an instinctive grasp of what excites consumers.
  • Entrepreneurial and rigorous thinker with great judgment and self-belief; a leader who sets the tone and enables their team to be at their best producing great work.
  • Smart and focused with learning agility, supported by exceptional academics, ideally in business or marketing.
  • Strong FMCG industry experience with relevant skills and proven success in delivering growth.

Package Details

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The salary for this role is estimated to be between £110K-150K per annum, plus benefits, car allowance, bonus, and long-term incentive plan (LTIP).



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