UK Food Brand Growth Manager

5 days ago


High Wycombe, Buckinghamshire, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Job Overview

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  • This role offers an exceptional opportunity to lead the growth of a well-known food brand in the UK market.

We are seeking a highly skilled and experienced marketing professional to drive the strategy and vision for our household name brand, as well as other brands in our portfolio. As a key member of our senior leadership team, you will be responsible for delivering sales, volume, and profitability goals, managing the brand and portfolio strategy, category vision, advertising & media strategy, creative development, and consumer promotions. You will also develop pack and product innovation against a clear growth roadmap. With day-to-day strategic, operational, and P&L responsibility, you will lead the direction, development, and execution of strategic plans to drive profitable growth in the UK market.

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Key Responsibilities

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  • Develop comprehensive brand, category, and business growth strategies through annual brand plans that drive profitable share growth.
  • Lead and coach the brand team to identify consumer growth targets, using insights to develop breakthrough ideas that deliver business objectives and delight the target consumer.
  • Maintain a deep understanding of the UK market and stay up-to-date with the latest trends, innovations, and consumer behavior.
  • Monitor the execution and forecasting of plans, and ensure directional changes as needed, including supporting the team to identify problems to solve and future opportunities.
  • Provide direction to key cross-functional partners, including R&D, sales, innovation, manufacturing, quality control, finance, and legal, as well as external agencies.
  • Energetically champion the growth agenda, including product renovation and innovation, advertising, and activation plans, and portfolio strategy.

Requirements

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  • Proven track record of building FMCG brands, thinking creatively, and pushing new ideas and approaches.
  • Natural energy, curiosity, and passion for the brands, with an instinctive grasp of what excites consumers.
  • Entrepreneurial and rigorous thinker with great judgment and self-belief; a leader who sets the tone and enables their team to be at their best producing great work.
  • Smart and focused with learning agility, supported by exceptional academics, ideally in business or marketing.
  • Strong FMCG industry experience with relevant skills and proven success in delivering growth.

Salary and Benefits

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The salary for this role is estimated to be between £110K-150K per annum, plus benefits, car allowance, bonus, and long-term incentive plan (LTIP). We offer a competitive package that includes a generous salary, excellent benefits, and opportunities for career growth and development.



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