Brand Development Specialist
4 weeks ago
The Advocate Group, a leading recruitment partner in the UK's FMCG and consumer product sectors, is seeking a Brand Manager for a maternity cover contract.
Laurent-Perrier UK, a globally recognized luxury champagne brand, requires an experienced professional to implement brand activations in flagship premium on-trade and retail accounts.
About the RoleThis pivotal position involves overseeing brand activations from concept to execution, evaluating their effectiveness, and updating quarterly reviews on key competitor activity.
- Develop and execute brand activation strategies in on-trade & retail accounts.
- Liaise with external agencies to coordinate brand activation efforts.
- Act as the champion for Laurent-Perrier's Super Premium range, serving as the primary point of contact for these products internally and externally.
- Conduct quarterly reviews of competitor activity in the on + off trade, press coverage, trade and consumer event sponsorships.
- Collaborate on content creation, including menu design and copywriting.
- Coordinate and attend photoshoots to showcase the brand's visual identity.
To be successful in this role, you will need:
- Marketing/brand experience within a fast-moving consumer goods (FMCG) business.
- Proven track record of managing brand activations from start to finish.
- A keen eye for detail and creative flair, embodying the brand's essence.
- Strong interpersonal skills, with the ability to influence stakeholders and hold your ground when needed.
- The capacity to manage multiple projects and prioritize high-priority tasks.
- The ability to work independently within a small team, taking initiative when necessary.
We are offering a competitive salary of £50,000 - £65,000 per annum, commensurate with experience.
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