Shopper Marketing Executive
1 week ago
Job Title: Shopper Marketing Executive
About the Role:
The company is seeking an experienced shopper marketing executive to join their team. As a shopper marketing executive, you will be responsible for developing and implementing shopper marketing strategies to drive sales and brand awareness.
Key Responsibilities:
- Assisting in creating impactful shopper activation plans to drive engagement in-store for major grocery accounts.
- Managing smaller retailer accounts and channels, including Convenience and the Ireland business.
- Overseeing temporary and permanent POS and display equipment to empower Field Sales teams and enhance brand presence in-store.
- Collaborating on strategic projects aimed at driving in-store activation and standout for the brand.
- Supporting the team with admin and budget management, including tracking and reporting.
- Actively participating in sales, marketing forums, trade shows, and sampling events as needed.
Requirements:
- Robust shopper, customer, trade or brand marketing experience gained in a leading FMCG environment, ideally with experience in eCommerce shopper campaigns too.
- Understanding of the full shopper Journey touchpoints.
- High level of attention to detail.
- Commercial savvy and a good grasp of the grocery retail environment.
- Excellent communication and project management/organisational skills.
- Strong team player with a can-do attitude and drive for achievement.
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