Global Brand Strategist
1 month ago
We are seeking an experienced Global Brand Strategist to join our team at Edgewell Personal Care Brands. This is a 12-month fixed-term contract with a competitive salary and hybrid working possible (2 days in the office).
Company OverviewOur portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. We reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with confidence and determination.
About the RoleThis is a fantastic opportunity for a motivated and ambitious Marketing Professional to develop and implement brand plans and strategies that maximize growth opportunities for the segment through a unique understanding of the brand and consumer dynamics in the UK and I. You will lead our Intuition business in the UK, ensuring targets for brand pricing, volume, and value sales and profit margins are agreed and met through effective cross-functional team working.
- Advertising and Promotional Spend: Manage the marketing investment budget within agreed limits as delegated.
- Brand Planning: Within the agreed business strategy, create rolling plans that excite consumers and customers, break-through in the market, and build brand fame.
- BTL Development: Work with the Shopper Marketing Team to develop appropriate and consistent BTL plans aligned with the Personal Care strategy.
- Channel Marketing/Sales: Collaborate with Category and Shopper Marketing to brief key internal stakeholders on brand positioning and key initiatives to ensure trade strategies are aligned to brand and business goals.
- Market Research: Review market data to identify key facts and develop insights based on understanding for the data – brief on insights and implications.
- Continuous Learning: Evaluate key marketing and extract key learnings and improvement opportunities.
We are looking for an experienced Marketing professional with experience gained ideally within an FMCG or Cosmetics business. The ideal candidate should have demonstrable marketing/brand experience, including management of Below The Line, design agencies, and research projects. Strong project and time management skills are also essential. A graduate or equivalent qualification in a business-related field is required. Computer literacy, including Excel, PowerPoint, and Microsoft Office, is also necessary.
What We OfferA competitive salary of around £60,000 per annum, hybrid working possible (2 days in the office), employee assistance programme, life assurance, discounted Edgewell branded products, core working hours, 25 days annual leave, free beverage and snacks, free parking onsite, sports and social club membership, casual smart dress code, and a great boss.
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