E Commerce Director

2 weeks ago

London, Greater London, United Kingdom Balance Me Natural Skincare Full time
E Commerce Lead Job Description

Job Type: Full-time

Location: Remote / Central London Office

Job Description:

Balance Me Natural Skincare is seeking an E Commerce Lead to join our team in a remote / Central London Office location. As an E Commerce Lead, you will be responsible for the performance and day-to-day management of our DTC site (www.balanceme.com) and Amazon business (UK & US).

Responsibilities:

  • Own channel performance to include revenue forecasting/reporting with clear insights and timely actions to achieve revenue/profit targets, setting/tracking other web metric based KPIs to support revenue targets.
  • Contribute to briefs/budget setting for paid growth marketing channels that drive traffic (new customers) to the website (paid ads, affiliate marketing etc) & then maximise conversion.
  • Plan and manage website content updates including homepage, product and collection pages, offer pages, blog posts etc.
  • Actively merchandise the site - track inventory levels, best sellers, slow movers etc. and use Google Analytics to merchandise the website accordingly.
  • Plan & execute website promotions to achieve revenue targets.
  • Track all KPIs set for the website including Apps such as Loyalty, Subscription Quiz & Reviews to support overall DTC objectives & revenue ambition.
  • Support Brand Manager with Retention marketing as required.
  • Proactively identify opportunities to drive sales.
  • Liaise with relevant internal departments to collate product information in a timely manner.
  • Day to day management of our Amazon agency partner + overall channel responsibility day to day (reporting into Commercial Director).
  • Plan & execute key promotions (Prime Day, BFCM, other Deal events) to achieve KPIs/targets set that do not directly compete with our DTC channel (BFCM exception).
  • Report on performance with clear insights and agreed timely actions for agency partner to implement.
  • Plan and provide all content updates to be implemented by our Amazon agency partner.
  • Monitor inventory and arrange US stock shipments (ASINs/quantities) – Seller Account.
  • Support business case to increase Amazon markets or other marketplaces to support business growth.

About Us:

Balance Me Natural Skincare is a female founded, solutions-led, natural skincare brand with a mission to bring balance and wellbeing to everyone we touch whilst at the same time being kind to our planet with B-Corp certification.

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