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Marketing Automation Specialist, EMEA

1 month ago

London, Greater London, United Kingdom CompTIA Full time

About the Role:

The Computing Technology Industry Association (CompTIA) is seeking a highly skilled Marketing Automation Specialist to join our dynamic team in EMEA. As a key member of our marketing team, you will be responsible for implementing and executing comprehensive marketing automation and personalisation strategies to enhance customer experiences, improve conversion rates, and achieve marketing automation excellence in identified growth countries within EMEA.

Key Responsibilities:

  • Collaborate with the EMEA Marketing Director to develop and implement marketing automation and personalisation strategies aligned with the region's growth objectives, industry trends, and customer experience requirements.
  • Oversee the deployment of personalised marketing strategies using persona insights and advanced technologies to enhance user engagement, relevance, and conversion rates.
  • Collaborate with Content Writers to optimise content for targeted keywords, ensuring each piece of content is search engine-friendly.
  • Lead marketing automation and personalisation strategies alongside CX and Content strategy teams to ensure website and marketing assets effectively turn prospects into customers.
  • Monitor and report on key performance indicators, utilising analytics to provide regular reports and make data-driven recommendations to refine strategies.

Requirements:

  • Bachelor's or Master's in Marketing, Business, or a related field.
  • Proven experience (3+ years) in marketing automation, personalisation, and conversion optimisation.
  • Strong understanding of marketing technologies, data analytics, and digital marketing trends.
  • Excellent project management skills.
  • Exceptional English written and verbal communication skills.

About CompTIA:

We're a team of driven, creative problem-solvers who are passionate about empowering people to realise their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated. We're not just looking for employees, we're looking for partners who share our vision and are eager to contribute to our purpose.