Marketing and Sales Strategist
3 weeks ago
About Our Company:
Borthwick Group is a leading organisation that offers an exciting opportunity for a Digital Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for shaping our digital marketing efforts and contributing to our ambitious goals.
- Lead the design and execution of a comprehensive digital marketing and sales strategy in collaboration with our Marketing Manager and Sales Team.
- Drive social media optimisation to maximise engagement and reach.
- Develop targeted content across various platforms to build brand awareness and generate leads.
- Create impactful email marketing campaigns.
- Maintain and update our company website with fresh content, including blogs, to enhance SEO performance.
- Analyse web analytics and marketing campaign data to provide actionable insights and recommendations.
- Generate leads through proactive social media activities.
- Explore new business opportunities in the digital marketing space, leveraging data and trends.
- Contribute creative ideas for photography and videography to produce compelling content.
- Monitor competitor activities and provide reports with recommendations for staying ahead in the market.
- Manage budgets for social media and PPC campaigns.
- Compile detailed reports on campaign performance and marketing strategies.
A minimum of 2 years' experience in digital marketing, preferably with a strong understanding of SEO, PPC, content development, and web management.
Excellent communication and negotiation skills are essential.
Strong analytical skills with proficiency in tools such as Google Analytics are required.
Self-motivation, a goal-oriented mindset, and the ability to work independently are necessary.
Our Benefits:- Negotiable salary dependent on experience and background.
- Working Hours: Full-time, office-based role in Hartlepool.
£30,000 - £45,000 per annum, depending on experience.
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