Shopper Experience Manager

4 days ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time

Job Title: Shopper Experience Manager

JACOBS DOUWE EGBERTS is seeking an experienced Shopper Experience Manager to join our team. As part of our Category Development and Shopper Marketing team, you will work closely with other departments to achieve business objectives.

About the Role

In this role, you will be responsible for delivering differentiated shopper activation plans for priority retailers and working closely with the sales team to understand retailer objectives. You will also measure and evaluate customer activation spend and support procurement processes.

Key Responsibilities

  1. Deliver tailored shopper activation plans for 2 priority retailers.
  2. Work closely with the sales team to understand retailer objectives and align with our business priorities.
  3. Measure and evaluate customer activation spend to ensure positive ROI.
  4. Support procurement processes and manage POs in a timely manner.
  5. Develop toolkits and activation ideas relevant for customer activation plans.
  6. Interpret shopper insight data and provide insights to inform marketing and customer strategies.
  7. Lead planning of annual Customer Brand Planning days.

Estimated Salary: £55,000 - £75,000 per year

This salary is based on industry standards and takes into account factors such as location, job responsibilities, and required skills and qualifications.



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