Coffee Category Lead
6 days ago
Your week will be split between our Maidenhead office and remote working. As a Shopper Marketing Manager at JACOBS DOUWE EGBERTS, you will be part of the Category Development and Shopper Marketing team, reporting to the Shopper Marketing Lead. You will be responsible for delivering tailored brand marketing plans, creating best-in-class activation plans for retail customers, and working cross-functionally with other departments to achieve Coffee Category goals.
About the Role:
This is a key position within the UK Sales function, requiring strong knowledge of the FMCG market, financial acumen, and excellent communication skills. You will work closely with the sales team to understand retailer objectives, align with business priorities, and deliver differentiated shopper activation plans. Your primary objective will be to drive purchase behavior and deliver 'best-in-class' activations and communications.
Main Responsibilities:
- Develop and implement shopper marketing strategies, working closely with the sales team to understand retailer requirements and business priorities.
- Create best-in-class activation plans for 2 priority retailers, prioritizing ruthlessly and supporting the shopper marketing intern.
- Analyze customer activation spend, ensuring positive ROI and informing future planning. Manage procurement processes, POs, and KPI's.
Requirements:
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