Senior Brand Manager
3 hours ago
We are seeking a highly experienced Senior Brand Manager to join our team at JACOBS DOUWE EGBERTS (JDE). As a key member of our UK-wide Marketing team, you will be responsible for executing the Kenco ATL & BTL activations, delivering innovation and renovation projects, and supporting in-store activations.
About the RoleThis is an exciting opportunity to work with a leading household name and contribute to the growth of our brand. You will have the chance to develop and execute digital & shopper comms across social media, websites, digital and shopper touchpoints, and analyze brand and portfolio performance tracking.
Responsibilities- Develop and execute Kenco activations - ATL & BTL across TV, social, digital & shopper touchpoints.
- Work closely with external creative, shopper and media agency partners as a 'brand guardian' for Kenco.
- Support the development & execution of our annual brand plan, including leadership of innovation & renovation projects.
- Responsible for brand and portfolio performance tracking and analysis.
- Previous Marketing experience, preferably FMCG.
- Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints.
- Strong data analysis and interpretation skills.
The estimated salary for this role is £65,000-£80,000 per annum, depending on your experience and qualifications.
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