Brand Activation Specialist

5 hours ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time

Job Title: Brand Activation Specialist

JACOBS DOUWE EGBERTS is seeking an experienced Brand Activation Specialist to join our team. In this role, you will be responsible for developing and implementing effective brand activation strategies to drive sales growth and brand awareness.

About the Role

You will have a strong understanding of the FMCG market and be able to identify insights across multiple data sources. You will also have experience in building and tracking budgets, as well as managing teams. We are looking for someone who can travel regularly within the UK and has good Excel and PowerPoint skills.

Key Responsibilities

  1. Develop and implement tailored brand marketing plans to create best-in-class activation plans for our retail customers.
  2. Work closely with the sales team to understand retailer objectives and align with our business priorities.
  3. Measure and evaluate customer activation spend to ensure positive ROI.
  4. Support procurement processes and manage POs in a timely manner.
  5. Develop toolkits and activation ideas relevant for customer activation plans.
  6. Interpret shopper insight data and provide insights to inform marketing and customer strategies.
  7. Lead planning of annual Customer Brand Planning days.

Estimated Salary: £65,000 - £85,000 per year

This salary is based on industry standards and takes into account factors such as location, job responsibilities, and required skills and qualifications.



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