Shopper Activation Manager

1 month ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
Job Description

We are seeking a highly skilled and experienced Brand and Marketing Lead to join our team in Maidenhead, UK.

The successful candidate will be responsible for leading the development and implementation of shopper marketing strategies across our grocery, wholesale, and out-of-home customers.

This role involves working closely with cross-functional teams to deliver best-in-class shopper marketing executions, driving sales and ROI for our brands and NPD big bets.

You will manage a team of two, including an intern, to activate across all other priority customers and deliver AOP plans, differentiating in priority customers.

A key aspect of this role is creating and executing a shopper marketing learning plan to build team capability and drive shopper marketing excellence.

  • Creating and embedding the shopper marketing strategy to ensure a highly engaged team delivers best-in-class shopper marketing.
  • Leading, coaching, and developing a team of 2 plus an intern to activate across all other priority customers and deliver AOP plans.
  • Managing the shopper marketing agency from pitch process through to ongoing ways of working.


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