Brand Marketing Director
1 month ago
JACOBS DOUWE EGBERTS, a leading coffee and tea company, seeks an experienced Shopper Marketing Manager to join its UK team. The successful candidate will be responsible for delivering tailored brand marketing plans that create best-in-class activation plans for retail customers.
About the Role:
This is a 12-month fixed-term contract position in Maidenhead, UK. You will report to the Shopper Marketing Lead and work cross-functionally with other departments to deliver Coffee Category goals. Your primary objective will be to tailor brand marketing plans to meet customer needs, driving purchase behavior and delivering 'best-in-class' activations and communications.
Main Responsibilities:
- Deliver differentiated shopper activation plans for 2 priority retailers, prioritizing ruthlessly and supporting the shopper marketing intern.
- Align with sales team objectives, understanding retailer requirements and business priorities across power brands and NPD to deliver best-in-class activation.
- Measure and evaluate customer activation spend, ensuring positive ROI and informing future planning.
- Support procurement processes, managing POs and meeting late PO KPI's. Ensure timely management of commercial assistants and process execution.
Key Skills:
- Educated to degree level or equivalent with a minimum of 4 years-experience in FMCG sales, marketing, activation, or shopper marketing roles.
- Strong knowledge of the FMCG market, including ability to identify insights across multiple data sources.
- Financial acumen, able to build and track simple P&L's, manage budgets, and maintain strong forecast accuracy.
- Excellent internal and external networking skills, good communication abilities, and experience working cross-functionally to deliver multiple objectives.
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