Brand Marketing Director

4 days ago


Maidenhead, Windsor and Maidenhead, United Kingdom JACOBS DOUWE EGBERTS Full time
Job Overview

We are seeking an experienced Brand Marketing Director to join our UK-wide Marketing team, focusing on the L'OR brand. This key role will be responsible for executing ATL & BTL activations, driving innovation and renovation projects, and supporting in-store promotions.

Responsibilities
  • Develop and execute L'OR activations across TV, social, digital, and shopper touchpoints, collaborating with cross-functional teams.
  • Act as a 'brand guardian' for L'OR, working closely with external creative, shopper, and media agency partners.
  • Champion the L'OR brand and category, engaging with local and global stakeholders.
  • Support range/portfolio management, including innovation and renovation projects, packaging artwork processes, and deployment in-store through powerful sell-in and launch plans.
  • Analyze brand and portfolio performance, creating course correction plans with the wider sales and marketing team.
  • Work with Shopper Marketing and Category Management teams to ensure exceptional brand activation in-store and on shelf.
  • Manage the local marketing budget, ensuring projects are delivered on time and within budget.


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