Marketing Director for Brand Excellence
1 month ago
We are seeking an experienced Brand Marketing Director to join our team in the UK, responsible for executing the Kenco ATL & BTL activations, delivering innovation and renovation projects, and supporting in-store activations and brand plan development.
As a key member of our UK-wide Marketing team, you will be responsible for brand performance tracking and analysis, shaping insights and actions for growth. You will work closely with cross-functional teams both internally and externally, exposed to the full marketing mix.
The ideal candidate will have previous experience in marketing, category management, insights/analytics, communications, or shopper marketing, with a strong track record of building relationships and collaboration.
- Develop and execute Kenco activations across TV, social, digital, and shopper touchpoints.
- Work closely with external creative, shopper, and media agency partners as a 'brand guardian' for Kenco.
- Champion the Kenco brand and category, working closely with local and global stakeholders.
- Support range/portfolio management, including innovation and renovation projects.
- Track and analyze brand and portfolio performance, supporting course correction plans.
- Ensure exceptional brand activation in-store and on shelf.
- Manage the local marketing budget, tracking and reporting to ensure project delivery on time and to budget.
- Compile market and competitor reviews to inform plans.
Must have:
- Previous marketing experience, preferably in FMCG.
- Experience developing and executing digital and shopper communications across social media, websites, digital, and shopper touchpoints.
- Strong data analysis and interpretation skills.
- Excellent communication skills and a track record of building strong relationships.
- An entrepreneurial, self-starter mindset.
Nice to have:
- Assistant Brand Manager FMCG experience.
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