Digital Marketing Strategist
2 days ago
As a Group Champion, you will serve as the primary point of contact for the company's digital marketing, ensuring our SEO needs are met and exceeded. Additionally, you will create and execute data-driven SEO strategies that align with our goals, focusing on keyword research, on-page optimisation, off-page SEO, and technical SEO.
You will track SEO performance using tools like Google Analytics, SEMrush, and Ahrefs, and provide detailed reports to the Group Head of Marketing on progress, insights, and next steps. Furthermore, you will work closely with the marketing team and web developers to ensure blog posts are published timely and continually review, tweak, and change the group's websites to ensure ongoing SEO optimisation.
You will also perform ongoing research to identify new opportunities to rank for relevant keywords and outperform competitors. Regularly, you will communicate with the Group Head of Marketing and Group Managing Director, providing updates on SEO performance and recommendations for improvement.
It is essential to stay up-to-date with the latest SEO best practices, algorithm updates, and emerging digital marketing trends to ensure the effectiveness of all strategies. Moreover, you will ensure any digital advertising or blog posts meet the regulatory requirements of the Financial Conduct Authority.
Finally, you will control spend and budget, ensuring the company's SEO budgets are monitored and tweaked daily to ensure budget control and maximum reach.
RequirementsWe are looking for a highly motivated and experienced individual who ideally holds Google certification in SEO, such as the Google Digital Marketing & E-commerce Professional Certificate or equivalent. You should have proven experience in an SEO-focused role, ideally within an agency environment, financial service setting, or estate agency.
Strong understanding of SEO tools and platforms, experience in delivering successful SEO campaigns, and strong analytical skills with the ability to interpret data and provide actionable insights are essential. Additionally, you should be able to research trends and frequently asked questions to write, develop, and strategically post blogs.
Lastly, you must ensure content meets the exacting standards of the Financial Conduct Authority. Personal qualities such as being enthusiastic and willing to learn, able to work effectively in a team environment, strong organisational and time-management skills, and self-motivated with the ability to take initiative are highly valued.
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