Marketing Executive

4 weeks ago

South Shields, South Tyneside, United Kingdom GEM Partnership Full time

Marketing Executive Role

Sunderland (Hybrid Working)

Our client, a rapidly growing organisation offering a range of services to the Professional Services sector across the UK, is seeking a Marketing Executive to join their team.

The successful candidate will assist in the implementation of the company's marketing strategy, driving strong interest in the company's services, generating leads to support their ambitious sales growth plans.

The Marketing Executive will jointly develop and maintain a full marcomms plan with the company's Marketing Manager whilst liaising with the wider lead generation and sales team.

The marketing mix will span a range of channels including e-mail, PPC, organic and paid SEO, website, social, video and webinars.

Key Responsibilities:

  • To support lead generation through creating and executing an effective marketing strategy.
  • To develop and implement digital marketing campaigns, whilst helping to maintain their website and social media channels.
  • To undertake research and produce content to improve SEO and website conversions monitoring and evaluating performance.
  • To monitor digital channel performances and produce reports and recommendations for areas of improvement.

Requirements:

  • 3 years+ commercial experience gained within marketing in a similar role.
  • Experience of working within a B2B sector, ideally from a software, fintech, eCommerce, professional services or similar background.
  • Degree qualified in a related subject or hold a professional qualification in digital marketing.
  • Excellent understanding of marketing concepts and best practices.
  • Strong understanding of Google Analytics, Google AdWords, WordPress and paid social channels including Facebook and LinkedIn.
  • Excellent communication skills and strong track record of creating compelling and effective integrated campaigns utilising the digital marketing mix.
  • Proven experience in the management of CMS, CRM and e-mail automation systems.
  • Digital design skills.

Benefits:

Their benefits package is compelling including circa 10% bonus, 9% unmatched pension contribution, private medical and the ability to buy and sell holidays.

How to Apply:

If you feel you have the qualities our client is seeking, please forward your CV and covering letter indicating your current package to Graeme Parker at GEM Partnership or for a discreet conversation call our Peterlee office.

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