SEO Specialist
4 weeks ago
We are seeking a skilled SEO Specialist to play a pivotal role in managing the digital marketing efforts for Lets Recruit Limited. As a key member of our marketing team, you will be responsible for creating and implementing effective SEO strategies to improve our online visibility, drive traffic, and enhance our digital performance.
Key Responsibilities:
- Develop and execute data-driven SEO strategies that align with our goals, focusing on keyword research, on-page optimisation, off-page SEO, and technical SEO.
- Track SEO performance using tools like Google Analytics, SEMrush, and Ahrefs, and provide detailed reports to the Group Head of Marketing on progress, insights, and next steps.
- Work closely with the marketing team and web developers to ensure blog posts are published timely and continually review, tweak, and change the group's websites to ensure ongoing SEO optimisation.
- Perform ongoing research to identify new opportunities to rank for relevant keywords and outperform competitors.
- Regularly communicate with the Group Head of Marketing and Group Managing Director, providing updates on SEO performance and recommendations for improvement.
- Stay current with the latest SEO best practices, algorithm updates, and emerging digital marketing trends to ensure the effectiveness of all strategies.
- Ensure any digital advertising or blog posts meet the regulatory requirements of the Financial Conduct Authority.
- Monitor and tweak the group's SEO budgets daily to ensure budget control and maximum reach.
- Deliver results on time, in full, and as agreed to boost the group's digital footprint and organic website growth.
Requirements:
- Ideal qualifications include Google certification in SEO, such as the Google Digital Marketing & E-commerce Professional Certificate or equivalent, or the Professional Diploma in Digital Marketing from the Digital Marketing Institute or the CIM.
- Proven experience in an SEO-focused role, ideally within an agency environment, financial service setting, or estate agency.
- Strong understanding of SEO tools and platforms, such as Google Search Console, SEMrush, Ahrefs, and Moz.
- Experience in delivering successful SEO campaigns.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Ability to research trends and frequently asked questions to write, develop, and strategically post blogs.
- Ensure content meets the exacting standards of the Financial Conduct Authority.
- Personal qualities include being enthusiastic and willing to learn, able to work effectively in a team environment, strong organisational and time-management skills, and self-motivated with the ability to take initiative.
Benefits:
Salary of £25,000 to £30,000 DOE.
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