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Digital Marketing Specialist

2 months ago

South Shields UK, Tyne & Wear, United Kingdom Let's Recruit Full time

We are seeking an SEO Executive to join our marketing team and play a pivotal role in managing the SEO efforts for all our brands. With a cool, calm and organised approach you will be able to manage multichannel delivery and results for the Group in a high volume fast paced environment.

Focusing on the synergies of the Groups entities you will be able to understand our products across financial services, software sales, estate agency and B2C lead acquisition.

You will be responsible for creating, implementing, and optimising SEO strategies to improve organic visibility, drive traffic, and enhance overall digital performance. This will be via organic growth by regular blog posting, to backlink creation, domain name authority improvement, and actively managing our SEO budgets.

This role is ideal for someone who thrives in a collaborative and fast-paced environment and has a passion for SEO.


Key Responsibilities

Group Champion: Serve as the primary point of contact for the Groups digital marketing, ensuring our SEO needs are met and exceeded.

SEO Strategy Development: Create and execute data-driven SEO strategies that align with our goals, focusing on keyword research, on-page optimisation, off-page SEO and technical SEO.

Performance Monitoring & Reporting: Track SEO performance using tools like Google Analytics, SEMrush, and Ahrefs, and provide detailed reports to the Group Head of Marketing on progress, insights, and next steps.

Content, Blogs and Website SEO Optimisation: Work closely with the marketing team and web developers to ensure blog posts that you have researched and written are published timely. Continually review, tweak and change the group’s websites to ensure ongoing SEO optimisation.

Keyword & Competitor Research: Perform ongoing research to identify new opportunities to rank for relevant keywords and outperform their competitors.

Communication & Presentations: Regularly communicate with the Group Head of Marketing and Group Managing Director, providing updates on SEO performance and recommendations for improvement.

Stay Updated on SEO Trends: Stay current with the latest SEO best practices, algorithm updates, and emerging digital marketing trends to ensure the effectiveness of all strategies.

Regulatory Responsibility: Ensure any digital advertising or blog posts meet the regulatory requirements of the Financial Condict Authority.

Control Spend and Budget: Ensure the group's SEO budgets are monitored and tweaked daily to ensure budget control and maximum reach.

Results Focused: Take pride in delivering results, on time, in full and as agreed to boost the Groups digital footprint and organic website growth.

Multitasking Genius: Be able to handle multichannel delivery in a very fast-paced environment by being delivery date focused, organised and cool under pressure.



Requirements

Qualifications & Skills:

· Ideally hold Google certification in SEO such as the Google Digital Marketing & E-commerce Professional Certificate or equivalent or the Professional Diploma in Digital Marketing from the Digital Marketing Institute or the CIM.

· Proven experience in an SEO-focused role, ideally within an agency environment, financial service setting or estate agency.

· Strong understanding of SEO tools and platforms (e.g., Google Search Console, SEMrush, Ahrefs, Moz).

· Experience in delivering successful SEO campaigns.

· Strong analytical skills with the ability to interpret data and provide actionable insights.

· Ability to research trends and frequently asked questions to write, develop and strategically post blogs.

· Ensure content meets the exacting standards of the Financial Conduct Authority

Personal Qualities:

· Enthusiastic and willing to learn.

· Ability to work effectively in a team environment.

· Strong organisational and time-management skills.

· Self-motivated with the ability to take initiative.



Benefits

Salary of £25,000 to £30,000 DOE