Regional Business Development Manager
3 weeks ago
We are a leading care at home provider, dedicated to delivering high-quality, person-centred care throughout Scotland. Our mission is to empower older adults to live independently and with dignity in their own homes.
As we continue to expand, we are seeking a dynamic and proactive Regional Business Manager to strengthen our relationships with referral partners and drive our online marketing strategy.
Key Responsibilities- Partnership Development:
- Establish and maintain relationships with referral partners, including GPs, hospitals, social care teams, and community organisations.
- Identify and attend networking events, health fairs, and community forums to raise awareness of our services and foster referral growth.
- Collaborate with the Group Business Development Executive and Area Managers to develop strategies for expanding our referral network across Scotland.
- Marketing Strategy:
- Lead our online marketing efforts, managing social media channels, website content, and digital advertising campaigns.
- Create and schedule engaging content that reflects our brand, highlights our services, and resonates with our target audience.
- Analyse marketing metrics and partner feedback to optimise campaign effectiveness and refine future strategies.
- Community Engagement:
- Act as a brand ambassador, participating in local events and initiatives that promote our values and services.
- Develop and execute community outreach plans that build trust and engagement with local communities.
- Reporting & Collaboration:
- Work closely with the Group Business Development Executive to provide updates on partnership performance and marketing activities.
- Track key performance indicators (KPIs) for both partnerships and marketing campaigns, reporting on outcomes and areas for improvement.
- Collaborate with cross-functional teams to ensure marketing and partnership efforts align with our overall business objectives.
- Proven experience in business development, marketing, or partnership roles, preferably within the healthcare or social care sector.
- Strong communication and interpersonal skills with the ability to build lasting professional relationships.
- Solid understanding of digital marketing strategies, including social media management and content creation.
- Ability to work independently and as part of a team in a hybrid working environment.
- Proactive, self-motivated, and results-driven with excellent organisational skills.
- Willingness to travel within the local community and across Scotland to network and attend events.
- A valid UK driver's licence is essential.
- Competitive salary based on experience - £30,000 - £35,000 per annum
- Hybrid working environment with flexibility to work from home.
- Opportunities for professional growth and development.
- A supportive and collaborative team culture.
- The chance to make a meaningful impact on people's lives by promoting compassionate, high-quality care.
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