Global CRM Marketing Automation Lead

3 weeks ago


London, Greater London, United Kingdom Michael Page (UK) Full time

Job Title: Global CRM Marketing Automation Lead

About the Role:

We are seeking a highly skilled Global CRM Marketing Automation Lead to join our team at Michael Page (UK). As a key member of our marketing team, you will be responsible for developing and executing a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.

Key Responsibilities:

  • Develop, prioritise and execute a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.
  • Lead a dedicated team to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept and testing and global deployment once success has been realised.
  • Utilise customer data and segmentation techniques to personalise communication and marketing campaigns, ensuring relevance and effectiveness.
  • Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data and sales, to ensure a seamless and consistent customer experience across all touchpoints.
  • Define and monitor key performance metrics related to CRM effectiveness to ensure each element of the CRM Programme is globally consistent and optimised.
  • Work with the compliance team to ensure compliance with global data and marketing regulations.

Requirements:

  • 5+ years of experience in email marketing and/or CRM campaign implementation and management.
  • Superior project management skills and strategic thinking.

What We Offer:

  • Competitive salary and package.
  • Flexible working.
  • Excellent career progression opportunities.


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