Global CRM Strategist

1 month ago


London, Greater London, United Kingdom Salt Full time

Global CRM Lead Role

We are seeking a skilled Global CRM Lead to join our team at Salt. This is a unique opportunity to drive CRM & Loyalty across the UK and new markets.

The ideal candidate will have experience in CRM, ideally in a D2C environment within skincare or cosmetics. They will be responsible for managing our current platform, optimizing automations, segmenting our customer base, and delivering personalized communications across multiple channels.

Key Responsibilities

  • Report into the Head of Growth and manage the CRM function, driving customer retention, repeat purchase, lifetime value, and loyalty
  • Develop and execute email marketing strategies, focusing on automation, segmentation, and personalization
  • Review CRM technology and provide strategic input to stakeholders as the company undergoes a CRM transformation
  • Own and manage our loyalty scheme, ensuring it is fully integrated into the CRM strategy
  • Develop initiatives to increase customer engagement with the loyalty program and track key metrics such as participation rate and lifetime value uplift
  • Manage a team of 2 and build the team further
  • Collaborate with the broader digital team to ensure all campaigns are on brand and aligned with growth plans

Requirements

  • 5+ years of experience in CRM, ideally in a D2C environment within skincare or cosmetics
  • Experience running both CRM & Loyalty campaigns across multiple channels
  • Knowledge of subscription metrics
  • Team management experience is preferable
  • Strong experience with automations, segmentation, and retention
  • Customer-centric with an eye for detail and a creative flair in CRM
  • Experience in a fast-paced environment

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