Global CRM and Email Marketing Manager

4 weeks ago

London, Greater London, United Kingdom Norton Rose Fulbright LLP Full time

Job Title: Global CRM and Email Marketing Manager

Job Summary:

We are seeking a highly skilled Global CRM and Email Marketing Manager to join our marketing team at Norton Rose Fulbright LLP. As a key member of our team, you will be responsible for developing and implementing our client engagement strategy, leveraging data management across the EMEA region.

Key Responsibilities:

  • CRM System Rollout: Oversee the rollout of our new CRM system, InterAction+, working closely with IT, client, and business development teams to ensure optimal use across the EMEA region.
  • Line Management: Manage two team members in Newcastle, providing guidance and support to ensure the successful delivery of marketing objectives.
  • Data Services Provider Management: Manage the relationship with our external data processing provider to obtain optimal results.
  • Process Improvement: Identify and implement process improvements to enhance efficiency and effectiveness within the marketing team.
  • Analytics and Reporting: Provide detailed analytics on client engagement and campaign performance, offering actionable insights to support business decisions.
  • Campaign Support: Collaborate with the marketing team to support the planning and execution of targeted campaigns, ensuring they are data-driven and impactful.

Requirements:

  • Advanced CRM and Email Marketing Skills: Proficient in using CRM tools (preferably InterAction) and email marketing platforms (preferably Vuture) to manage and analyze customer data.
  • Data Manipulation: Strong skills in data manipulation and analysis, with experience in Microsoft Power Apps, particularly PowerBI and Power Automate.
  • EMEA Region Experience: Demonstrable experience of integrated marketing and business development activities within the EMEA region.

Diversity, Equity, and Inclusion:

We strive to create a diverse and inclusive environment where everyone can bring their whole selves to work, have a sense of belonging, and realize their full career potential. Our new enabled work model allows our people to have more flexibility in the way they choose to work from both the office and a remote location, while continuing to deliver the highest standards of service.

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