Bark Global Limited: CRM and Marketing Tech Strategist

4 weeks ago

London, Greater London, United Kingdom Bark Global Limited Full time

We are Bark Global Limited, the UK's largest and fastest-growing services marketplace, on a mission to make finding the right professional quick and easy. Our cutting-edge technology enables seamless matching of professionals with job seekers.

With over 270 dedicated individuals, we're committed to delivering exceptional service and ensuring customer satisfaction at every step. As a scaling business, we've recently been ranked in the Sunday Times Best Places to Work 2024 and previously placed 64th in the Sunday Times 100 fastest growing private tech companies in 2023.

About the Role

We're seeking a dynamic and experienced Senior CRM Manager to join our team and help deliver a transformative new experience for our customers and professionals. Reporting directly into the Head of CRM, your time will be split between leading and delivering our CRM strategy and implementation.

The Senior CRM Manager will have extensive experience in delivering a range of CRM-related projects, focusing on driving sessions and engagement from customers while ensuring professionals are successful and retained through subscription products and quality content.

You'll work autonomously and cross-functionally, passionate about all things CRM, considering the customer experience, and feeding innovative ideas into our strategy. Your goal will be to deliver a best-in-class CRM experience for our customers and retain them for life.

Key Responsibilities

  • Plan, collaborate, and lead key CRM projects across our new customer experience and professional subscription products.
  • Deliver a range of cross-channel customer/professional trigger and lifecycle communications, using data-driven insights to develop campaigns that encourage repeat use of Bark.
  • Collaborate with Product, Engineering, and Analytics teams to meet key results in a mission-based working format, owning the CRM/Marketing element of the mission.
  • Proactively identify and define opportunities for growth based on customer insight, commercial awareness, and competitor analysis.
  • Create relevant marketing content that responds to customer needs, to upsell and cross-sell, but also to build brand affinity and aid retention.
  • Devise and own test and learn across a range of lifecycles and campaigns, planning strategy to hit KPIs.
  • Use our CRM platform (Iterable) to its fullest extent, including dynamic content, personalization, automation canvases, segmentation, and testing tools.
  • Plan and manage the delivery for CRM campaigns across email, SMS, and push channels across multiple geographies.

Required Skills and Experience

  • 5+ years' experience within a CRM role.
  • Proactive and autonomous across a broad range of CRM tasks and projects.
  • ESP platform expert with a minimum of 4+ years' hands-on platform experience.
  • Demonstrable experience in designing segmentation to use as part of a wider strategy.
  • Hands-on experience in planning and delivering complex multi-channel CRM lifecycle automation, including dynamic content and personalization.
  • Proven experience owning test and learn of programs and campaigns.
  • Strong experience using data visualization tools to make decisions and make recommendations.
  • Comfortable dealing with technical elements on ESP platforms, such as dynamic rules for content and personalization.
  • Strong prioritizing skills, work ethic, accountability, and ownership.
  • Understanding of best practices with regards to email and deliverability.

Benefits

  • Flexible working policy with a central office in London.
  • Fully stocked kitchen and monthly lunches.
  • Regular wellness weeks with industry-leading talks through to massages in the office.
  • Being at the forefront of an industry with new and exciting problems to solve.

Interview Process

  • Screening Call with Talent Partner (30 minutes).
  • 1st Stage - Hiring Manager Stage (45 minutes).
  • 2nd Stage - Technical Task (60 minutes).

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