Email Marketing and CRM Manager – B2B Conference Festival
7 days ago
**Email Marketing and CRM Manager Role**
We are seeking a seasoned Email Marketing and CRM Manager to join our team for the B2B Conference Festival. The ideal candidate will have a minimum of 3 years of experience in email marketing, preferably with a focus on B2B and events.
Key Responsibilities:
- Develop and execute a sophisticated B2B CRM strategy with clear metrics and KPIs.
- Collaborate closely with the Senior CRM Manager to design and execute compelling email marketing and web campaigns.
- Manage and implement customer relationship management (CRM) strategies alongside website-related tasks to enhance user engagement and drive conversions.
- Build and manage the database with relevant contacts/audience groups.
- Support the Senior CRM Manager on all areas of multi-touch revenue attribution.
Requirements:
- Minimum 3 years of experience in email marketing, preferably with a focus on B2B and events.
- Proven success in developing and executing CRM strategies.
- Proficiency with HubSpot, including segmentation, A/B testing, and email personalization.
- Strong analytical skills to guide strategy and enhance performance.
- Excellent copywriting and editing abilities.
This is a unique opportunity to join a leading conference festival and be a key player in launching a groundbreaking event in one of the world's most vibrant cities.
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