Email Marketing and CRM Manager – B2B Conference Festival

3 weeks ago


London, Greater London, United Kingdom Urban Digital Recruitment Ltd Full time

**Email Marketing and CRM Manager Role**

We are seeking a seasoned Email Marketing and CRM Manager to join our team for the B2B Conference Festival. The ideal candidate will have a minimum of 3 years of experience in email marketing, preferably with a focus on B2B and events.

Key Responsibilities:

  • Develop and execute a sophisticated B2B CRM strategy with clear metrics and KPIs.
  • Collaborate closely with the Senior CRM Manager to design and execute compelling email marketing and web campaigns.
  • Manage and implement customer relationship management (CRM) strategies alongside website-related tasks to enhance user engagement and drive conversions.
  • Build and manage the database with relevant contacts/audience groups.
  • Support the Senior CRM Manager on all areas of multi-touch revenue attribution.

Requirements:

  • Minimum 3 years of experience in email marketing, preferably with a focus on B2B and events.
  • Proven success in developing and executing CRM strategies.
  • Proficiency with HubSpot, including segmentation, A/B testing, and email personalization.
  • Strong analytical skills to guide strategy and enhance performance.
  • Excellent copywriting and editing abilities.

This is a unique opportunity to join a leading conference festival and be a key player in launching a groundbreaking event in one of the world's most vibrant cities.


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