Digital Marketing Specialist
4 weeks ago
About the Role
Festival Republic Limited is seeking a skilled Digital Marketing Specialist to join our Marketing team. As a key member of the team, you will be responsible for developing and implementing comprehensive email marketing and data capture strategies across multiple festival brands.
Key Responsibilities
- Manage optimisation of campaigns and journey emails, including results tracking and A/B test planning, execution, and reporting
- Work closely with each Marketing team and contribute to the overall campaign for each event
- Plan, build and execute email marketing campaigns for all festivals
- Ensure content across newsletter campaigns adheres to GDPR compliance, the specific festival tone of voice and design, and reflects the values of the brand
- Project manage initiatives including loyalty schemes, new subscriber growth campaigns and surveys
- Project manage customer feedback surveys for each festival, liaising with the event managers and talent bookers of each event
- Liaise with Partnerships teams to fulfil partner requirements within newsletter marketing
- Develop strategies to increase community engagement and retention such as loyalty schemes, and identify areas of opportunity
- Define and deliver a data growth strategy across all channels as part of each festivals' marketing campaigns
- Facilitate weekly and monthly email reporting as well as quarterly and yearly reports based on sales and achieving set goals and KPIs
- Website administration including the functionality and optimisation of sign-up boxes to drive mailing list sign ups
- Assist with data management, analysing data and reporting; identifying valuable insights to inform overall marketing strategy
- Ensuring that management of first party data and data entry points adhere to GDPR compliance and the company Privacy Policy
About Us
Festival Republic Limited is part of Live Nation Entertainment, the world's leading live entertainment company. We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
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