Marketing Automation and CRM Specialist

4 weeks ago


London, Greater London, United Kingdom Sure Staffing Full time

Marketing Automation and CRM Role

Our client, a leading company in the industry, is seeking a skilled Marketing Automation and CRM professional to join their team. As a Marketing Automation and CRM Manager, you will be responsible for executing and optimizing CRM and operational marketing strategies, managing system-driven campaigns, and collaborating with stakeholders across the business.

Key Responsibilities:

  • Assist the Product Marketing team in executing, reviewing, and continuously optimizing CRM and operational marketing strategies
  • Take charge of the daily implementation and upkeep of operational and system-generated campaigns, ensuring smooth workflow management
  • Work closely with stakeholders across the operational side of the business, championing the tech that powers marketing efforts
  • Stay informed on industry trends and competitor moves, identifying areas where they can grow and improve
  • Perform thorough testing and approval processes to ensure all communications meet high standards of quality and consistency
  • Ensure all messaging stays true to the brand and strikes a chord with their audience
  • Conduct A/B and multivariant testing to refine and optimise automation efforts
  • Provide insights to improve the overall customer journey, making it seamless and engaging

Requirements:

  • A multitasker with a knack for juggling multiple communication channels effortlessly
  • A skilled communicator who can craft messages that resonate with players' emotions-whether they're excited, confused, or need extra support
  • 3+ years of experience with marketing automation platforms such as Pardot, Responsys, dotdigital, or similar
  • Familiarity with lead scoring models and Recency, Frequency, Monetary (RFM) models
  • A touch of wit and charm, with the ability to make our players smile through honest and personable communication
  • An all-round automation marketer who enjoys both strategy and implementation


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