Marketing Automation and CRM Specialist
4 weeks ago
Marketing Automation and CRM Role
Our client, a leading company in the industry, is seeking a skilled Marketing Automation and CRM professional to join their team. As a Marketing Automation and CRM Manager, you will be responsible for executing and optimizing CRM and operational marketing strategies, managing system-driven campaigns, and collaborating with stakeholders across the business.
Key Responsibilities:
- Assist the Product Marketing team in executing, reviewing, and continuously optimizing CRM and operational marketing strategies
- Take charge of the daily implementation and upkeep of operational and system-generated campaigns, ensuring smooth workflow management
- Work closely with stakeholders across the operational side of the business, championing the tech that powers marketing efforts
- Stay informed on industry trends and competitor moves, identifying areas where they can grow and improve
- Perform thorough testing and approval processes to ensure all communications meet high standards of quality and consistency
- Ensure all messaging stays true to the brand and strikes a chord with their audience
- Conduct A/B and multivariant testing to refine and optimise automation efforts
- Provide insights to improve the overall customer journey, making it seamless and engaging
Requirements:
- A multitasker with a knack for juggling multiple communication channels effortlessly
- A skilled communicator who can craft messages that resonate with players' emotions-whether they're excited, confused, or need extra support
- 3+ years of experience with marketing automation platforms such as Pardot, Responsys, dotdigital, or similar
- Familiarity with lead scoring models and Recency, Frequency, Monetary (RFM) models
- A touch of wit and charm, with the ability to make our players smile through honest and personable communication
- An all-round automation marketer who enjoys both strategy and implementation
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