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CRM Marketing Specialist

2 months ago

London, Greater London, United Kingdom Funding Circle Full time
About the Role

At Funding Circle, we're looking for a skilled CRM Marketing Specialist to join our team. As a CRM Marketing Specialist, you'll be responsible for developing and managing CRM campaigns, projects, and communications to support our FlexiPay and Cashback card propositions. This role involves working closely with CRM stakeholders, analytics, and data partners to define audience segmentation approaches and contact strategies for both manual and automated campaigns.

Key Responsibilities

Leading the development and management of CRM campaigns, projects, and communications to support our FlexiPay and Cashback card propositions.
Working with CRM stakeholders, analytics, and data partners to define audience segmentation approaches and contact strategies for both manual and automated campaigns.
Measuring results, proposing optimisations, and making change happen - you'll have scope to reform and improve our customer messaging approaches.
The opportunity to lead one of our products' CRM processes and take ownership.
Lead and manage projects you propose from concept to full delivery - collaborating with others in the CRM and adjoining teams.
Identify, assess, and prioritise CRM initiatives that help grow the product, delivering value for both the short- and long-term.

What We're Looking For

A growth mindset, you'll be driven, smart, and able to think on your feet while we develop these products, this is a fast-paced area of our business.
All-round email marketing channel know-how with a strong sense of how to deliver CRM or email campaigns 'hands on' via an ESP or customer engagement tool - knowledge of at least one platform (ESP or CDP) is essential and some knowledge of HTML is preferred.
An interest in SME business finance and the ability to connect with the products and thought patterns involved in the sector.
Ability to prioritise opportunities and develop effective CRM strategies to support our customers, there is significant opportunity and latitude for independence in this role.
Appreciative of creative, copy, and an ability to create thoughtful customer messaging.
A solid understanding of the data requirements of a CRM campaign or automation.

About Funding Circle

We're Funding Circle, a leading online lending platform that helps small businesses access the finance they need to grow. We're committed to building diverse teams and welcome applications from candidates with a range of backgrounds and experiences. If you're passionate about CRM marketing and want to join a dynamic team, we'd love to hear from you.

What We Offer

We offer a range of benefits, including private medical insurance, dental insurance, and access to free online therapy sessions. We also have a dedicated annual learning allowance and full access to our internal learning platform. Our award-winning parental leave policies support parents through enhanced maternity, partner, and adoption leave, as well as additional leave for parental bereavement and for fertility treatments.

Ready to Make a Difference?

We're excited to hear from you if you're passionate about CRM marketing and want to join our team. Please apply with your CV and a cover letter explaining why you're the perfect fit for this role.