Senior CRM Marketing Specialist

1 month ago

London, Greater London, United Kingdom ALLSAINTS Retail Limited Full time
About the Role

We are seeking a highly skilled Senior CRM Marketing Specialist to join our digital team in East London. As a key member of our marketing team, you will be responsible for delivering CRM campaigns to drive revenue growth from our customer databases through data-driven marketing.

Key Responsibilities
  • Lead the build and execution of CRM campaigns via our ESP platform, focusing on email communications, but also incorporating other channels such as push notifications and SMS.
  • Input into the broader planning of activity, including content generation, input into the testing strategy, managing the supply of images and template selection.
  • Produce regular email reporting to thoroughly understand performance and identify insights to drive future performance.
  • Assist with the management of the CRM budget, ensuring campaigns are delivered within pre-agreed cost estimates.
  • Build close working relationships with the broader digital marketing, web & customer experience teams to ensure efficient and effective execution of campaigns.
  • Input into the delivery of the broader CRM strategy, including the development and ongoing optimisation of automated customer journey programmes and data-driven communications.
Requirements
  • A graduate with a marketing qualification and some work experience within a direct response / CRM role is preferred.
  • Good understanding of Excel / Google Sheets.
  • Experience of building email campaigns within an ESP platform is essential.
  • You will be resilient, focused under pressure and able to execute email campaigns in a fast-paced commercial environment.
  • Creative problem-solving and reasoning abilities with the ability to adapt to evolving business needs and objectives.
  • You will have a passion for data-driven marketing and delivering results.
  • An analytical mind, being very comfortable with data, knowing what to look for, with the ability to derive insight and action from results.
  • Confident in ability to critique creative assets and give constructive feedback.
  • A positive influencer and cross-functional collaborator, with a familiarity in building collaborative relationships with teams outside of the marketing team.
Location

The role is based in our East London Studios in vibrant Shoreditch, offering a generous wardrobe allowance, employee discount, 25 days holiday increasing to 28 days after 2 years of continuous service, bank holidays, birthdays and volunteering days off, access to dental cash plan & free virtual GP appointments through Aviva, UNUM employee assistance helpline, life assurance cover, access to discounted gym membership and corporate discounts, hybrid working in our historic East London studios, working hours are 9-5.30pm.

We are committed to developing truly diverse teams and creating an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age. If you need any support or adjustments during your application, please get in touch with us and we are happy to help.

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