Global CRM Architect
2 weeks ago
Transforming Customer Experiences
As a key player in Nothing's growth, you'll craft and execute our global CRM strategy, leveraging data insights to drive customer acquisition, retention, and revenue growth. Your expertise in customer journey mapping and segmentation will help us deliver on our brand vision and commercial goals.
Key Responsibilities:
- Partner with the Director, Growth Marketing to implement our CRM strategy globally and drive revenue growth.
- Develop and execute all forms of eDM, from cart recovery to lifecycle and weekly editorial communications.
- Identify, create, and analyze customer segments using our CDP to deliver on brand vision and commercial goals.
- Work with the broader marketing department to own and plan the CRM calendar globally, ensuring holistic execution across markets.
- Maintain and grow our community database through acquiring new customers and implementing retention and re-engagement strategies, ensuring full compliance with GDPR.
- Collaborate with the Growth Marketing team, especially the Research & Insights Manager, to devise and implement a test and do strategy.
Requirements:
- Technical Expertise: Deep CRM experience, with experience working through Marketing Automation, ESPs, CDPs, and Data Visualisation tools – Salesforce Marketing Cloud essential.
- Leadership: Experience line managing preferred.
- Segmentation Success: Proven track record in customer journey mapping and segmentation success cases.
- Tools: Shopify and GA4 experience preferred.
- Commercial Acumen: Commercially and analytically minded.
- Influence: Ability to distil CRM expertise to digestible action points and influence other business units on CRM goals and vision.
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