Consumer Insights Strategist

5 days ago

Freshwater East, Pembrokeshire, United Kingdom The Kraft Heinz Company Full time

About the Role:

This position supports the Head of Consumer Insights & Strategy in enterprise-wide projects, ensuring consumers are at the heart of all marketing decision-making.

You will drive the voice of consumers by developing meaningful insights for our brands and business decisions.

Responsibilities include:

  • Championing and promoting consumer-first values within the marketing team
  • Effectively managing quantitative/qualitative/desk research studies, including issue identification, briefing, results facilitation, and embedding insights into strategy
  • Analyzing and synthesizing learnings from research, drawing strategic conclusions, and recommendations
  • Collaborating, communicating, and presenting research insights to cross-functional stakeholders
  • Collaborating with brand teams on project success criteria and post-evaluation of marketing activities
  • Managing facets of the Insights budget to maximize outcomes
  • Engaging key stakeholders with thought leadership pieces relevant to our business

About You:

Minimum 5 years in marketing (or marketing-related) with time spent in packaged goods environments and/or within Insights teams.

Tertiary qualifications in marketing or a related field.

Sound organizational, communication, interpersonal, and stakeholder management skills.

A passion for consumer behavior and a natural curiosity.

Strong project management skills and ability to manage tight timelines.

Ability to analyze and interpret data to make recommendations.

Ability to think strategically and translate this thinking into measurable actions.

Strong presentation and communication skills (written and verbal).

Analytical skills and good attention to detail.

About Us:

Hybrid working with flexibility around when and where you work.

Pay for Performance with industry-leading variable compensation offerings.

Parental Leave with 12 weeks paid parental leave for primary caregivers.

Leave Options with purchased leave, volunteer leave, and LiveWell leave programs.

Great Place to Work certification in Australia.

In-House Training Programs.

Corporate Discount Programs & Novated Leasing.

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