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Consumer Insights Manager
2 months ago
About the Role:
This part-time Consumer Insights Manager position supports the Head of Consumer Insights & Strategy in enterprise-wide projects, ensuring consumers are at the heart of all marketing decision-making. The successful candidate will drive the voice of consumers by developing meaningful insights for our brands and business decisions.
Key Responsibilities:
- Be the voice of the consumer for your marketing team, championing and promoting our consumer-first values.
- Effectively manage quantitative/qualitative/desk research studies, including issue identification, briefing, results facilitation, and embedding insights into strategy across the brands in your care.
- Analyze and synthesize learnings from research, drawing strategic conclusions and recommendations that are meaningful.
- Collaborate, communicate, and present research insights from multiple data sources effectively to relevant cross-functional stakeholders in an impactful and engaging way.
- Collaborate with brand teams on project success criteria and the post-evaluation of marketing activities.
- Manage facets of the Insights budget to ensure the greatest impact of spend while maximizing outcomes.
- Engage key stakeholders with thought leadership pieces relevant to our business.
- Support Sensory work for your team.
About You:
- Minimum 5 years in marketing (or marketing-related) ideally with time spent in packaged goods environments and/or within Insights teams.
- Ideal background in consumer/market research, sensory research, consumer insights, marketing.
- Tertiary qualifications in marketing or a related field.
- Sound organizational, communication, interpersonal, and stakeholder management skills.
- Must have a passion for consumer behavior – to understand what makes people tick, be a thought leader, and naturally curious.
- Strong project management skills and ability to manage tight timelines.
- Ability to analyze and interpret data to make recommendations.
- Ability to think strategically and translate this thinking into measurable actions.
- Strong presentation and communication skills (written and verbal).
- Analytical skills and good attention to detail.
About Us:
- Hybrid Working – Flexibility around when and where you work.
- Pay for Performance – industry-leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package.
- Parental Leave – 12 weeks paid parental leave for primary caregivers and up to 3 weeks for secondary caregivers.
- Leave Options – Purchased leave, volunteer leave, and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.
- Great Place to Work certification in Australia.
- In-House Training Programs.
- Corporate Discount Programs & Novated Leasing – Utilize a range of discount programs (gym membership, health insurance, banking) depending on location.
