Consumer Insights Manager

4 days ago

Freshwater East, Pembrokeshire, United Kingdom The Kraft Heinz Company Full time

About the Role:

This part-time Consumer Insights Manager position supports the Head of Consumer Insights & Strategy in enterprise-wide projects, ensuring consumers are at the heart of all marketing decision-making. You will drive the voice of consumers by developing meaningful insights for our brands and business decisions. You will also identify, commission, manage, and report insights projects across multiple methodologies.

Key Responsibilities:

  • Be the voice of the consumer for your marketing team, championing and promoting our consumer-first values.
  • Effectively manage quantitative/qualitative/desk research studies, including issue identification, briefing, results facilitation, and embedding insights into strategy across the brands in your care.
  • Analyze and synthesize learnings from research, drawing strategic conclusions and recommendations that are meaningful.
  • Collaborate, communicate, and present research insights from multiple data sources effectively to relevant cross-functional stakeholders in an impactful and engaging way.
  • Collaborate with brand teams on project success criteria and the post-evaluation of marketing activities.
  • Manage facets of the Insights budget to ensure the greatest impact of spend while maximizing outcomes.
  • Engage key stakeholders with thought leadership pieces relevant to our business.
  • Support Sensory work for your team.

About You:

  • Minimum 5 years in marketing (or marketing-related) ideally with time spent in packaged goods environments and/or within Insights teams.
  • Ideal background in consumer/market research, sensory research, consumer insights, marketing.
  • Tertiary qualifications in marketing or a related field.
  • Sound organizational, communication, interpersonal, and stakeholder management skills.
  • Must have a passion for consumer behavior – to understand what makes people tick, be a thought leader, and naturally curious.
  • Strong project management skills and ability to manage tight timelines.
  • Ability to analyze and interpret data to make recommendations.
  • Ability to think strategically and translate this thinking into measurable actions.
  • Strong presentation and communication skills (written and verbal).
  • Analytical skills and good attention to detail.

About Us:

  • Hybrid Working – Flexibility around when and where you work.
  • Pay for Performance – industry-leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package.
  • Parental Leave – 12 weeks paid parental leave for primary caregivers and up to 3 weeks for secondary caregivers.
  • Leave Options – Purchased leave, volunteer leave, and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.
  • Great Place to Work certification in Australia.
  • In-House Training Programs.
  • Corporate Discount Programs & Novated Leasing – Utilize a range of discount programs (gym membership, health insurance, banking) depending on location.

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