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Category Insights Specialist
3 months ago
Category Insights Specialist Job Overview
Role Summary
The Category Insights Specialist at The Kraft Heinz Company is pivotal in bridging the gap between Marketing, Sales, Activation, and Retail Partners. This role is essential for enhancing communication, generating reports, and providing valuable insights to achieve category objectives for the organization. The position demands a deep understanding of category dynamics to inform brand and customer strategies, develop comprehensive category plans, and collaborate with retailers on targeted categories.
Primary Responsibilities:
Portfolio Review ManagementOversee the portfolio review process and assist with smaller reviews as necessary. Formulate detailed strategies for portfolio reviews and layouts, ensuring effective communication with all stakeholders.
Assortment OptimizationEnhance planograms and assortments across various portfolios and client accounts.
Strategic Business Planning (Category Development)Contribute to the formulation of long-term category strategies by identifying key Category Value Drivers. Supply pertinent consumer insights throughout the planning phases.
Candidate Profile
Experience with Nielsen and/or Circana data is a plusProficient in Advanced Excel and PowerPointKnowledge of promotional and assortment modelingMinimum of 2 years of experience in category development or National Account Management within the FMCG sector is preferredEmployee Benefits:
Flexible Hybrid Work EnvironmentPerformance-Based Compensation – variable pay linked to individual and company successPaid Parental Leave for caregiversFlexible Leave Options for personal planningComprehensive In-House Training ProgramsAccess to Corporate Discounts and Novated Leasing OpportunitiesWork Location: Freshwater
