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Trade Promotions Specialist

3 months ago

Freshwater East, Pembrokeshire, United Kingdom The Kraft Heinz Company Full time

Description

About the Role

The Trade Promotions Specialist will play a crucial role in aligning corporate goals with the promotional investment strategy. This position will evaluate promotional frameworks and convert insights into actionable recommendations and strategic plans.

Key Responsibilities:

Analyze and propose the optimal direction for promotional investments (e.g., increase, maintain, or decrease) for product categories based on historical return on investment (ROI) and comparative spending. Collaborate with teams to establish guidelines for trade practices and pricing strategies by category and customer segment. Deliver promotional guidelines by category and customer, along with historical ROI analysis results, to Sales Support teams for the development of account and market strategies - Formulate annual promotional plans by product group and customer, and conduct pre-evaluations of activities using a TPO/scenario analysis tool. Assist in creating structured promotional processes and routines across key elements of trade management, ensuring alignment with annual operating plans and customer schedules. Evaluate and enhance the return on trade investments through recommendations on funding, frequency, and depth of promotions. Participate in quarterly analyses of post-promotion performance regarding pricing and trade investments, while actively monitoring the ROI of implemented strategies. Contribute to the annual budgeting process for trade investments by defining yearly promotional strategies aimed at improving contribution margins and net sales value.

About You

Proven experience in transformation initiatives, showcasing a track record of enhancing operational efficiency. Ability to engage effectively with senior stakeholders. Strong analytical capabilities and financial insight that support informed decision-making. Experience in customer-facing roles to effectively communicate and advocate for plans. Excellent interpersonal skills to influence and promote recommendations internally. Strategic thinker with the ability to translate concepts into measurable actions. Familiarity with systems such as IRI, Quantium, Tableau, and promotional evaluation tools is advantageous.

Benefits Program

Flexible Hybrid Working arrangements. Recognized as a Great Place to Work. Comprehensive In-House Training Programs. Access to Corporate Discount Programs and Novated Leasing options.

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Location(s)

Freshwater