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Consumer Insights Strategist

3 months ago

Freshwater East, Pembrokeshire, United Kingdom The Kraft Heinz Company Full time

Position Overview

The Consumer Insights Strategist plays a pivotal role in supporting the Head of Consumer Insights & Strategy, focusing on enterprise-wide initiatives that prioritize consumer perspectives in all marketing strategies. This position is dedicated to amplifying the consumer voice by generating valuable insights that inform our brand and business strategies. Additionally, you will oversee the identification, commissioning, management, and reporting of insights projects utilizing various methodologies.

This is a part-time position, requiring a commitment of 20 hours per week.

Key Responsibilities:

  • Serve as the consumer advocate for your marketing team, promoting a consumer-first approach.
  • Manage both quantitative and qualitative research studies, including ongoing and ad-hoc projects, from issue identification to results presentation, ensuring insights are integrated into strategic planning across your brands.
  • Analyze and synthesize research findings, drawing strategic conclusions and actionable recommendations.
  • Collaborate with cross-functional teams to effectively communicate and present research insights from diverse data sources in an engaging manner.
  • Work alongside brand teams to establish project success criteria and evaluate marketing activities post-implementation.
  • Oversee aspects of the Insights budget to maximize the impact of expenditures while achieving optimal outcomes.
  • Engage key stakeholders with insightful thought leadership relevant to our business objectives.
  • Support sensory research initiatives for your team.

Candidate Profile:

  • A minimum of 5 years of experience in marketing or related fields, preferably within packaged goods or insights teams.
  • A background in consumer or market research, sensory analysis, or consumer insights is highly desirable.
  • Relevant tertiary qualifications in marketing or a related discipline.
  • Strong organizational, communication, interpersonal, and stakeholder management skills.
  • A genuine passion for understanding consumer behavior, demonstrating thought leadership and curiosity.
  • Excellent project management capabilities with the ability to meet tight deadlines.
  • Proficient in data analysis and interpretation to inform recommendations.
  • Strategic thinker with the ability to translate insights into measurable actions.
  • Exceptional presentation and communication skills, both written and verbal.
  • Strong analytical skills with meticulous attention to detail.

About Our Company:

  • Flexible hybrid working arrangements.
  • Competitive pay-for-performance compensation structure, including variable compensation tied to individual and company performance.
  • Generous parental leave policy for primary and secondary caregivers.
  • Various leave options, including purchased leave and volunteer leave programs.
  • Recognized as a Great Place to Work.
  • Comprehensive in-house training programs.
  • Access to corporate discount programs and novated leasing options.

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