Consumer Insights Manager

1 month ago

Freshwater East, Pembrokeshire, United Kingdom The Kraft Heinz Company Full time

About the Role:

This part-time Consumer Insights Manager position supports the Head of Consumer Insights & Strategy in enterprise-wide projects, ensuring consumers are at the heart of all marketing decision-making.

You will drive the voice of consumers by developing meaningful insights for our brands and business decisions, identifying, commissioning, managing & reporting insights projects across multiple methodologies.

Key Responsibilities:

  • Be the voice of the consumer for your marketing team, championing and promoting our consumer-first values.
  • Effectively manage quantitative/qualitative/desk research studies, including issue identification, briefing, results facilitation, and embedding insights into strategy across the brands in your care.
  • Analyze and synthesize learnings from research, drawing strategic conclusions, and recommendations that are meaningful.
  • Collaborate, communicate, and present research insights from multiple data sources effectively to relevant cross-functional stakeholders in an impactful and engaging way.
  • Collaborate with brand teams on project success criteria and the post-evaluation of marketing activities.
  • Manage facets of the Insights budget to ensure the greatest impact of spend while maximizing outcomes.
  • Engage key stakeholders with thought leadership pieces relevant to our business.
  • Support Sensory work for your team.

About You:

  • Minimum 5 years in marketing (or marketing-related) ideally with time spent in packaged goods environments and/or within Insights teams.
  • Ideal background in consumer/market research, sensory research, consumer insights, marketing.
  • Tertiary qualifications in marketing or a related field.
  • Sound organizational, communication, interpersonal, and stakeholder management skills.
  • Must have a passion for consumer behavior – to understand what makes people tick, be a thought leader, and naturally curious.
  • Strong project management skills and ability to manage tight timelines.
  • Ability to analyze and interpret data to make recommendations.
  • Ability to think strategically and translate this thinking into measurable actions.
  • Strong presentation and communication skills (written and verbal).
  • Analytical skills and good attention to detail.

About Us:

  • Hybrid Working – Flexibility around when and where you work.
  • Pay for Performance – industry-leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package.
  • Parental Leave – 12 weeks paid parental leave for primary caregivers and up to 3 weeks for secondary caregivers.
  • Leave Options – Purchased leave, volunteer leave, and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.
  • Great Place to Work certification in Australia.
  • In-House Training Programs.
  • Corporate Discount Programs & Novated Leasing – Utilize a range of discount programs (gym membership, health insurance, banking) depending on location.

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