Senior Product Marketing Specialist

10 hours ago


London, Greater London, United Kingdom Apex Systems Full time

About Apex Systems

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We are a leading provider of technology solutions and services, with a strong focus on innovation and customer satisfaction. Our team is dedicated to delivering high-quality products and services that meet the evolving needs of our clients.

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Job Summary

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We are seeking an experienced Senior Product Marketing Specialist to join our team in this exciting opportunity. The successful candidate will be responsible for creating and implementing product marketing content that drives sustained awareness and growth of our Video advertising business across the EU.

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Key Responsibilities

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  • Create and implement comprehensive product marketing plans to promote Video advertising services across the EU.">
  • Shape the strategy for how Prime Video should be positioned at B2B-facing advertising events across the EU.">
  • In partnership with relevant Video and Ads teams, build out a roadmap of B2B marketing activations.">
  • Identify insights from internal and external market research to refine B2B marketing strategies, influence the product roadmap, and optimize our positioning to ensure proper market fit.">
  • Conduct competitive benchmarking and analysis to identify market trends, strengths, weaknesses, and opportunities, providing valuable insights to shape marketing strategy.">
  • Develop scalable workflows and approval processes for sourcing and developing marketing materials to support B2B advertising initiatives, collaborating with relevant Video teams.">
  • Collaborate with the sales team to develop effective sales enablement tools and training materials to support the sales process and drive revenue growth.">
  • Analyze marketing metrics and KPIs to measure the effectiveness of marketing initiatives and make data-driven recommendations for optimization.">
  • Stay up-to-date on industry trends and emerging technologies.">
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Requirements

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The ideal candidate will have:

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5-9 years of professional non-internship marketing experience.

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Experience using data and metrics to drive improvements.

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Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).

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Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.

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Experience using data and metrics to measure impact and determine improvements.

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Experience in marketing or marketing research.

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Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.

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Preferred qualifications include experience managing external partners to develop marketing programs, presenting ideas to various levels of an organization, and experience with video advertising solutions.

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Salary

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The estimated salary for this position is between $120,000 and $180,000 per year, depending on experience and location.

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Benefits

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Apex Systems offers a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.



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