Senior Product Marketing Professional

3 weeks ago


London, Greater London, United Kingdom BLOCKCHAIN Full time
Blockchain.com Senior Product Marketing Specialist, B2B

Blockchain.com is a leading software platform for digital assets, aiming to create an open, accessible, and fair financial future. We are seeking a results-driven Senior Product Marketing Specialist, B2B to join our Marketing Team.

Job Description:

This role plays a vital part in supporting the marketing efforts for Blockchain.com Pay and Institutional business. Key responsibilities include generating leads, supporting branding, and owning Blockchain.com's presence at key crypto events.

  • Develop and execute lead generation campaigns for Blockchain.com Pay.
  • Nurture and qualify leads through effective nurture campaigns with sales teams.
  • Assist with event marketing activities, developing collateral materials, and coordinating logistics.
  • Support the broader Marketing Team with ad-hoc projects and initiatives.
Requirements:

To succeed in this position, you will need:

  • A minimum of 5 years of experience in B2B marketing or sales support.
  • A strong understanding of B2B marketing principles and lead generation strategies.
  • Experience in branding and/or product marketing.
  • Excellent communication and interpersonal skills.
  • Event management experience, including organizing small community events.
  • Creativity and marketing design skills using tools like Canva.
  • Copywriting abilities, crafting engaging and persuasive content.
  • A genuine passion for the cryptocurrency industry and staying up-to-date with the latest trends.
Compensation and Benefits:

We offer a competitive full-time salary based on experience, along with meaningful equity in an industry-leading company. Additional benefits include unlimited vacation policy, crypto bonuses, performance-based bonuses, Apple equipment, and hybrid working options.

At Blockchain, we value diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind and make hiring decisions solely based on qualifications, merit, and business needs.



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