SaaS Demand Generation Specialist
2 days ago
Job Overview:
This is an exceptional opportunity to join a refreshed and dynamic company culture where your ideas matter and innovation is rewarded. We are seeking a determined and creative Demand Generation Manager to spearhead our efforts in driving new business opportunities and enhancing customer engagement.
As a SaaS Demand Generation Specialist, you will play a pivotal role in improving lead generation efforts, driving qualified leads, and increasing overall pipeline contribution. Your responsibilities will include designing and executing multi-channel campaigns, developing and refining lead nurturing strategies, and collaborating with sales and product teams.
The ideal candidate will have a strong background in marketing automation, CRM systems, and data analysis, with a proven track record of delivering successful demand generation campaigns.
We are offering a competitive salary of £65,000 - £85,000 per annum, a centrally located office in London with hybrid benefits, and exceptional employee retention rates highlighting our track record in employee development.
Salary: £65,000 - £85,000 per annum
Responsibilities:
- Designing and executing multi-channel campaigns across email, digital ads, social media, and events to attract high-value leads.
- Developing and refining lead nurturing strategies to enhance conversion rates and accelerate the sales cycle.
- Account-based marketing, specifically targeting customers.
- Utilising AI tools for demand generation and daily operations.
- Collaborating with sales and product teams to ensure alignment on messaging, audience targeting, and pipeline goals.
- Managing marketing automation tools and CRM systems to track performance and optimise campaigns based on data-driven insights.
- Creating innovative content strategies to engage potential customers throughout their buying journey.
- Monitoring key metrics such as cost per lead, MQLs, SQLs, and ROI, and presenting results to senior leadership.
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