Senior Director of Demand Generation
19 hours ago
Estimated salary: $120,000 - $180,000 per year.
Job DescriptionCendyn is seeking a Senior Director, Demand Generation to lead our brand awareness and lead generating marketing initiatives. As a key member of the Corporate Marketing Leadership team, you will develop and implement innovative demand generation strategies aligned with company objectives.
The ideal candidate will have a proven track record in developing and executing comprehensive demand generation strategies across multiple channels. You will be responsible for overseeing and strategizing with Corporate Marketing Leadership to develop and implement innovative demand generation strategies.
You will lead and mentor a team of demand generation specialists and collaborate closely with sales leadership to align demand generation activities regionally with company revenue targets.
Responsibilities- Oversee design of multi-channel marketing campaigns, including email, social media, paid advertising, communications, SEO, events, webinars, and content marketing.
- Oversee lead qualification, scoring models, and nurturing programs in Salesforce and Pardot to identify and engage high-quality leads.
- Analyze all Demand Generation campaign performance metrics using data analytics tools to measure campaign performance, optimize strategies, and make informed strategic decisions.
- Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.
- Extensive hands-on leadership experience in demand generation or related field, preferably in either Hospitality or B2B SaaS environment.
- Proficiency in marketing automation platforms and CRM (Pardot and Salesforce preferred).
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