Chief Demand Generation Officer
6 days ago
Estimated Salary: $120,000 - $180,000 per year
Cendyn is seeking a seasoned marketing professional to lead our demand generation efforts as the Chief Demand Generation Officer. This role will be responsible for developing and executing strategies to generate market demand, drive revenue growth, and build strong relationships with key stakeholders.
Responsibilities:- Develop and execute multi-channel marketing campaigns across email, social media, paid advertising, and content marketing.
- Oversee lead qualification, scoring models, and nurturing programs in Salesforce and Pardot to identify high-quality leads.
- Analyze campaign performance metrics using data analytics tools to inform strategic decisions.
Requirements:
- Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.
- Extensive leadership experience in demand generation or related field, preferably in Hospitality or B2B SaaS environment.
- Proficiency in marketing automation platforms and CRM (Pardot and Salesforce preferred).
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