Chief Demand Generation Officer
3 weeks ago
About Smart Working
We are a 4-year-old, profitable, and fast-growing company that aims to become the world's best provider of remote tech talent. While talent is spread equally across the globe, opportunity is not. We are committed to bridging this gap by leveraging our expertise in demand generation.
Key Responsibilities:
- Demand Generation Focus:
- Develop and execute a comprehensive demand generation strategy to ensure a steady pipeline of qualified leads.
- Optimize multi-channel strategies (Paid Media, SEO, Email) & lead campaigns which are solely focussed on demand generation.
- Sales Alignment:
- Collaborate closely with the sales team to ensure marketing efforts directly translate to pipeline growth and sales-ready leads.
- Oversee and optimize our CRM infrastructure, implementing sequences and automated triggers that seamlessly connect outbound sales efforts with marketing initiatives.
- Performance Marketing Leadership:
- Develop and lead a performance-driven marketing strategy across all paid channels.
- Data-Driven Approach:
- Own all KPIs related to demand generation.
- Constantly analyse and optimise the funnel to improve lead quality and campaign ROI.
- Team Leadership:
- Lead and mentor a team of six experts in paid media, SEO, email, and design, ensuring all team efforts are aligned with demand generation goals.
- Build a high-performance marketing team that's deeply focused on delivering results that support company growth.
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